Built by people who have had to fix it at 3am
Which is why the boring parts — backups, staging, patching, logged hours — are the parts we are strict about.
We started in 2018 doing what most small studios do: build the site, hand it over, move on. That works right up until the plugin update that nobody applied takes a client offline during their busiest week, and you find out there is no backup because nobody was being paid to keep one.
So the business changed shape. Today roughly a third of what we do is building and the rest is keeping things running — care plans, hosting, domains, the unglamorous work that decides whether a website is an asset or a liability eighteen months after launch.
We are deliberately small. Six people means the person who wrote your theme is the person who answers when it misbehaves, and there is no layer between you and them whose job is to manage the relationship rather than the work.
Being in Bengaluru and working mostly for clients abroad has shaped how we operate. Time zones mean asynchronous by default: written updates, staging links you can look at when you wake up, and a response time you can hold us to rather than a promise to be always on.
It also means we are used to being one of several teams around a product, and to picking up a codebase somebody else wrote without complaining about it. Most sites we take over were built by someone else. That is normal and we are good at it.
What we do not do is sell you things adjacent to the website — rankings campaigns, advertising management, posting to your channels. Not because they are worthless, but because we are not the best people at them, and we would rather introduce you to someone who is.