White label web design and development for agencies.
You sell the work and own the client. We build it under your brand at ₹2,000 / $40 an hour, bought in 40-hour blocks, with a mutual NDA and no contact with your client unless you invite us. Nothing we hand over carries our name, and we do not sell the services you sell.
Invisible by agreement, not by accident
Four rules, all of them in the partnership agreement rather than only on this page.
You own the client
The relationship, the contract and the margin are yours. We never contact them unless you invite us, and we never approach them afterwards.
We work under your brand
Deliverables, documentation and staging carry your name. Nothing we hand over references us, and nothing in the code advertises who wrote it.
Everything routes through you
Unless you would rather we sat in the client call as your team, which many partners prefer once they trust us. Your call, either way.
We sign both NDAs
Yours and your client's. Mutual, before anything starts, and we do not ask for a case-study carve-out.
The rate
₹2,000 / hour
$40 / hour outside India, in 40-hour blocks
One block is the minimum. A block typically covers a five-page WordPress build, a substantial theme customisation, or a month of steady ticket work across several client sites.
Terms are the same as everything else we sell, and they are published in full.
What we build for agencies
- WordPress custom themes, child themes and Gutenberg block development
- Shopify Liquid themes, app blocks and store builds
- WooCommerce stores, and the integration work behind them
- Next.js front ends, headless builds and custom applications
- Migrations, replatforms and redesigns of sites you have inherited
- Speed and security remediation on sites that are already live
- Ongoing maintenance and hosting, run under your brand
And what we deliberately do not sell: rankings campaigns, advertising management, content and social posting. That is not modesty — it is the structural reason we are safe to put in front of your clients. There is nothing in our offer for us to poach, which is not something a full-service reseller can honestly say.
How it runs, week to week
The partnerships that work are the ones where your project manager stops having to translate.
- A named lead developer
- The same person across your projects, who learns how your agency works rather than starting from zero each brief.
- Your tools or ours
- A shared channel, your project tracker, your repository conventions. We adapt to your process because you are the one who has to report on it.
- Written daily notes
- What moved, what is blocked, what we need from you. Async by default, so you are never waiting on a standup to know where something is.
- An agreed overlap window
- We are in Bengaluru. We set a fixed overlap with your working day at the start of the engagement so it is a commitment rather than a hope.
Confidentiality is mutual and written: no client contact without your invitation, no logo or case study without your written permission, and no approach to your clients during the engagement or for twelve months afterwards. Those terms are in the agreement rather than in an email, because a non-solicit that exists only as goodwill is worth exactly as much as the goodwill lasts. We also do not publish the fact that we work with you at all unless you tell us to.
The recurring half
This is the part most partners underuse. Your clients’ maintenance and hosting can run under your brand, on our plans and our infrastructure, billed by you to them. You keep a recurring margin on work you are not doing, and your clients stop being one plugin update away from an emergency.
Commercial terms for the partner rate are agreed per partnership — tell us how many sites and we will put a number on it. The plans themselves are the ones on our own site, so you are reselling something with a published specification rather than a promise, and your client gets the same staging-first workflow our direct clients do.
How long we have done this
We have been the build team behind other agencies since 2018, and agency partnerships are a meaningful share of what we bill each year. We are not naming any of them here, which is rather the point — a white-label partner who appears on our website is not a white-label partner.
If you want a reference before committing, ask on the call and we will go and get permission for a specific conversation.
Partner questions, answered
What is white label web design?
You sell design and development to your client under your own brand, and somebody else builds it. The client contracts with you, pays you, and deals with you. The build team is invisible by agreement. It lets an agency take on work it does not have the capacity or the specialism to deliver in-house without hiring for it.
Is white labelling illegal?
No. It is an ordinary subcontracting arrangement and it is how a large share of the industry operates, including firms you would recognise. What matters is that it is documented: a written agreement between you and us, mutual confidentiality, and no term in your client contract that forbids subcontracting. If your client contract does forbid it, that is a conversation to have with them rather than a reason to hide it.
What does white label web design typically cost?
Our rate is ₹2,000 / $40 an hour in 40-hour blocks, minimum one block. In the market you will see anything from a few dollars an hour to agency rates approaching your own — and at the bottom of that range you are usually paying for someone who has never seen your client's brief. A 40-hour block typically covers a five-page WordPress build, a substantial theme customisation, or a month of steady ticket work.
Which white label website builder is best?
A fair question, and it is a different product from this one. Builders like Brizy and SiteSwan let you resell a platform under your brand, which suits volume and simple sites. We are a build team, not software: you get custom code for a specific brief. If your clients need forty near-identical brochure sites, a builder is genuinely cheaper and we will say so.
Do you compete with us?
No, and it is structural rather than a promise. We do not sell rankings work, advertising management or content — the services most agencies actually lead with. There is nothing in our offer for us to poach, which is not something a full-service reseller can say. It also means we have no opinion about your pricing, your positioning or your channel mix, and no incentive to develop one.
Who owns the code?
You do, and through you your client, once the work is paid for. Repository, assets and documentation, with no licence back to us and nothing that requires us to keep operating it.
Can you join a client call under our brand?
Yes, if you want that — as a member of your team, with your email address if you prefer. Many partners start fully hidden and move to this once the relationship settles, because a technical question answered directly is faster than one relayed twice.
Will you work with two agencies who compete?
Yes, and we will say so plainly rather than pretend otherwise. What we will never do is carry anything across: separate teams where it matters, separate credentials always, and your work is never referenced in a conversation with anyone else. If you need genuine exclusivity in a niche, that is a specific agreement and we can discuss it.
Apply to partner
Tell us what your agency sells, roughly how many developer hours a month you need, and what your clients are usually built on. We reply with whether it is a fit and what the first block would cover.